Since May 2010 Rumors have been circulating about the upcoming Apple iTV. Some reports suggest that Apple iTV will be a modified version of the exisiting Apple TV.

Some Rumors are now claiming that Apple will release its Apple iTV in September 2010. This Apple iTV may cost $99 and will be a new technology to view Cable and Satellite TV Channels Content.

Some Sources are reporting the Apple iTV to run Apple iOS (Operating System).  Few Authors claim that User’s may expect a marketplace for Applications pertinent to Apple iTV such as Video Recording and Video sharing etc just like there is a market for Applications compatible to operate within iPad and iPhone.

Some Critics are pointing Fingers upon the new Technology Offered by Apple iTV.  This Technology will hamper the growth of Television Side of Satellite and Cable Industry.  User’s will only require an Internet connection to view their desired TV Content and TV Channels may directly earn money by providing Direct Content to the User’s over the iPad.

Although Apple is still to confirm any of such facts. The Last Time Apple TV Updated their Service was in 2009 when Apple released Apple TV 3.0 with some addition in Fm Radio Channels and iTunes Support.

Lets see when the Apple iTV is out and how much does it cost only then results of appreciation or rejection may be visible.

via PC Mag