Learn how to recover from Google Page Layout Algorithm Penalty imposed on a website due to bad user experience.
Did you know over the years big SEO giants have survived Google Algorithm Updates by adopting a proactive strategy?.
In the quest for a better web Google is inventing new algorithmic formulas to make itself the best search engine available over the internet.
In the quest of improvement Google recently rolled out their latest Page Algorithm Update 2012 to expel Ad-Intensive websites from ranking higher in search results.
The recent algorithm update by Google named as "Page Layout Algorithm Update" aims to penalize websites engaging in serving excessive adverts at the top of the page hence spoiling user experience.
Google Search currently addresses millions of search queries per day and the stats are further moving upwards. As cited by Google Employees many complaints were registered by ordinary internet users against the top ranking websites who allegedly offered a bad user experience through placing excessive advertisements before the required content.
Lately, Google did a lot to combat spam and succeeded somehow but still keeping in view the high user demands Google decided to push those sites lower who were serving excessive adverts above the fold making it difficult for the users to navigate towards the original content.
There is not a rocket science behind this simple Algorithmic tweak by Google, the sole purpose was to reward websites who provided genuine content to the potential users but in an admirable way.
Although this recent Google page Layout Algorithm may have been daunting for many SEO giants but it's a common sense. Stuffing Adverts at the top of the page may distract user's from the original content for which they land upon a website.
Let's just take a real life example, you are a university student and there are two paths from your home heading towards the university. The first one has a lot of traffic jams and consumes too much off your time while getting you late for the classes, the other one being less crowded and takes you in time. Which path would your prefer? Definitely the one that takes you to the university in a short span of time. The same is the case here.
If you are searching Google for the top clothing brands in your city for example Won't you be looking for the names and website address of the outlets instead of distracting adverts that may get accidental click leading you towards an undesired webpage.
The same is the case here as Google wants the website owners to exercise caution while designing and developing their website. The prime purpose of all the Algorithmic changes or updates by Google is meant to enhance user experience on a website. If you maintain a certain degree of quality within the content and site layout then Google won't mind ranking your website higher in their search results.
According to Google Employees the Algorithm update is gonna effect less then 1% of global searches but yet poses a risk to major giants who may get their efforts wasted by a simple mistake.
Tips to recover from Google Page Layout Algorithm
Well, although Google Page layout Algorithm is not as intensive as Google Panda but yet needs to be handled with care. Here are some useful tips for getting your site secure off the recent Google Page Layout Algorithm.
Modify Page Layout:-
If your site is one of those victims or is on the verge of falling prey to Google Page Layout Algorithm then you need to make some changes in page layout. Although Google is not dissuading you to serve adverts but certainly wants to impose a limit.
Modifying page layout to combat Google Algorithm may prove to be a difficult task especially choosing a spot at the lower part of the page to display adverts but remember you need to keep your page design intact rather play some tweaks with your page layout.
The sole purpose is to make the content as much near to the top of the page as possible. If you own a blog or CMS powered website then it would be a wise idea to push the categories navigation and adverts towards the bottom of the page. Google has advised a very good tool "Browser Size Checker" to check your website layout compatibility with Google requirements. The browser size tool makes suggestions on how many users can view a webpage without scrolling down.
Don't misplace Tickers and Sliders
Devising a strategy to combat with Google Page Algorithm Update may propel many designers to remove tickers and sliders from the upper portion of a webpage but this is not required. Google Search Spider has turned wiser enough to distinguish between adverts and legitimate content. Google wants you to enhance user experience by presenting content above the fold not adverts. If you have Tickers and Sliders placed at the top of the webpage then leave them intact retaining the user interface.
Review your SEO efforts
SEO is primarily concerned with Off Page SEO efforts more than the On Page SEO efforts. If you have outsourced your SEO work to an external company then they might be exchanging links from a Algorithm Update effected website to rank your site a bit higher in search results. It would be a wise idea to immediately remove the link from the lower quality website to maintain the healthy search engine reputation.
Adopting a proactive approach and playing with some tweaks to strengthen search engine rankings is something of great importance especially for newbie SEO consultants who still need to learn a lot before outsourcing their services to external clients.